The Unveiling of a Natural Nail Care Suite

I went into Butterfly Effect Day Spa in Sierra Madre hoping to find a referral to send my Natural Nail Care guests to after I closed my shop, and instead I found my first Hand ‘n’ Sole inSPArational Consulting client.

The owner, Rita, a licensed esthetician, was very passionate about her new business and open for suggestions. I pointed out that her manicuring department, which was a table in the corner of the waiting room, was not inviting nor went along with the sweet and cozy massage and facial rooms that she already developed. She also mentioned how it was so hard to find a *Good* manicurist. Well, I gave it to her straight. I said that an experienced, professional, nail tech would not work in an after-thought kind of setting, with poor lighting and equipment, awkward spacing, and why wouldn’t she want to offer to her clientele the same level of Nail Care that was as luxurious as the rest of her offerings? As I expected and have experienced, Rita, like most salon owners, just don’t know HOW to develop and offer Quality, Safe, Luxurious, Holistic, Natural Nail Care services…So she hired me.

Rita was sitting on “prime real estate” and didn’t yet know it. She had one small room that was closed off, being used as storage, and intending to turn it into an office. Upon looking into the unused cluttered room, my eyes glistened and my heart began thumping and I excitedly told her, “This should be your Manicuring Room!” I could see her hesitance, her dream of having an office dissipating, and her worry about devoting a whole room to “nails”? I asked her to trust me and she did.

We cleared the room, got new pedicure equipment (my old pedicure unit) and got busy decorating, developing services, protocols, and marketing. Her main worry was finding a *good* manicurist as hers was very part-time and not quite at the level of professionalism that Rita desired and needed. The week of a pre-booked group Spa party, with participants signed up to receive mini manicures and pedicures, Rita’s one part-time nail tech backed out. Rita frantically called me. I asked her to describe to me again the kind of Manicurist she wanted and then to Visualize finding that person and to remember that we were getting the room ready for this Manicurist. Again, Rita trusted me. The day before her scheduled event, she was contacted by a friend who instructs at a beauty school asking “Do you need a manicurist?” Angela, a licensed nail tech of 19 years who worked in salons in both Texas & Oregon, was new to LA and in school for Skin Care and was looking for a Quality place to offer her nail care services part-time while in beauty school. She is exactly who Rita described and it has been my pleasure sharing with Angela the concepts of holistic Hand ‘n’ Sole services.

Come to the unveiling of the Natural Nail Care department at:

Butterfly Effect Day Spa

Saturday, May 7th, Noon-3pm 

370 W. Sierra Madre Blvd.

Sierra Madre, CA 91024

626.355-5507 

Come by to meet Angela and she will shake your hand with a Complementary Relaxing Hand Massage & Soothing Paraffin Dip. I will be there holding some Hands Too!

Refreshments will be served and the Spa will have some wonderful Gift packages available for those last minute Mothers Day Gifts. Treat someone you Love or Yourself to a Captivating Effect.

 

“I was one of those people that didn’t think they needed coaching on business, but I just opened a Day Spa and I didn’t know anything about nails and did not have the time to put into it. So I thought, “what the heck?” Let me give Danielle a shot. And I’m really glad I did. I learned a lot from Danielle, much more than what I thought and not just about nails. Danielle has such a good energy about her. She is genuine, works hard for you, and always has something positive to say. Danielle has great customer service skills, she takes very good care of her clients on so many levels and can show you how to do the same. Danielle gave me a whole new outlook on the nail industry. I even intend on enrolling myself into manicuring school, which I thought I’d never do! Danielle is an amazing and talented individual. She is very detailed and doesn’t miss a beat. I highly recommend Danielle for anyone that wants to make a difference.

Thank you Danielle for all your help with my nail department, we went from nothing to something Very Special to our Spa and for our clients!”

 Rita Fichera,

Owner/Esthetician

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